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Northwestern / Kellogg Essay Topic Analysis 2017-2018

Now that Northwestern has announced the Kellogg essay topics for the 2017-2018 admissions season, we wanted to offer our advice to applicants who are targeting that program’s Class of 2020.

The format for Kellogg’s essays remains the same as last year’s: applicants will respond to two required essays in a maximum of 450 words each. While the adcom has maintained the prompt about growth, a new prompt hones in on creating lasting value as a leader.

Northwestern / Kellogg MBA Essay Topic Analysis 2017-2018

Let’s take a closer look at each of the Kellogg MBA essays for 2017-2018.

Essay 1

Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value.  Tell us about a time you have demonstrated leadership and created lasting value.  What challenges did you face, and what did you learn? (450 words)
This question asks the candidate to recount a leadership experience in which they had a substantial impact, and also involved overcoming challenges and learning something that will continue to serve them in future situations. The word “brave” also stands out as an important descriptor in this prompt, as, in thepast, Kellogg has asked applicants to explain how they “Think Bravely.” According to Dean Sally Blount, thinking bravely refers to thinking outside of the box and being unafraid to challenge conventional wisdom.  With that in mind, you’ll want to choose leadership examples that showcase not only your ability to rally others around you and guide them toward an objective, but also your ability to do so in an innovative way.

Regarding the sorts of examples that one might cover, the wording of this question is technically wide open to personal and professional experiences. Moreover, rather than gauging the significance of an experience solely in dollar amounts or percentages, we encourage applicants to attend to the follow up question about the challenges faced and lessons learned. Whether the challenge was logistical (like stretching yourself to coordinate across internal teams while managing a client’s expectations) or interpersonal (such as developing a good working relationship with an adversarial colleague), effective responses will highlight a transferable skill that was formed or strengthened during this process. Of course, the end result must be lasting and positive.

With respect to structure, we recommend a basic STAR approach for this response. Begin by describing the situation, the players, and stakeholders involved before moving into the task: what you needed to accomplish in your leadership goal. You should also lay the groundwork for the challenges you encountered in this introduction, identifying the factors or relationships you would need to navigate to be successful. You should then move into the action, providing a chronological account of how you moved through the project or process. It would likely make narrative sense to introduce the challenges and how you overcame them as part of this narrative rather than addressing this in a separate section.

Finally, you should comment on the result — the outcome of your leadership efforts and the resolution of the story. Given the focus on “lasting value,” this will likely involve a comment on a positive impact and happy clients, customers, or stakeholders. The response should then conclude with a reflection on the lessons you learned, and perhaps a comment on how they have served you since and/or how they position you to add real value to the Kellogg community.

Essay 2

Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)
This two-part question asks about past growth — either personal or professional — as well as the applicant’s plans to continue developing in important ways during his or her MBA studies.

While the latter part of the prompt is fairly focused, the first query is quite open ended; this part of the discussion can be drawn from any aspect or era of the applicant’s life. To narrow the scope, we suggest that applicants remain mindful of Kellogg’s even-stronger-than-average emphasis on the program’s collaborative student culture. It would therefore make sense to identify past growth that now makes you an even better potential student, classmate, colleague, and friend to other members of the MBA community. This can still take virtually any form; you might write about learning to handle ambiguity during a turbulent time at work, growing as a teammate under a demanding supervisor, developing more patience and compassion while caring for a sick relative, tapping into your focus and resilience in overcoming an illness or injury, or becoming more comfortable and authentic in an important aspect of your identity. Effective essays will touch on 2-3 areas or experiences and comment on the growth that occurred, and link these to ways the applicant might contribute to the Kellogg community. In choosing what sorts of experiences to highlight, applicants would likely do well to strike a balance between personal and professional examples.

As for the growth that the applicant will undertake at Kellogg, this section should likely touch on the candidate’s mid- to long-range professional plans. After all, this is (presumably) the primary reason you’re applying to MBA programs. Identifying the industry or sector one hopes to enter and the impact one hopes to make through one’s career — even in 1-2 sentences — can help to establish the context for the professional growth the applicant hopes to achieve. Naturally, it will also make sense to comment on how you intend to accomplish this growth (and to demonstrate your familiarity with Kellogg’s offerings) by naming specific courses, programmatic offerings, and student organizations that are aligned with these objectives. As for personal growth, you might also want to identify management skills you hope to refine or identify a hobby in which you’d like to deepen your involvement — and, of course, name a corresponding feature of the Kellogg program or community that would facilitate this. Given that Kellogg places such a strong emphasis on teamwork and collaboration, also consider how the community itself would help you grow. You will be interacting daily with a talented group of peers—how do you hope to be challenged or enlightened accordingly? It will be important to develop a good sense of the growth opportunities available at Kellogg; visiting the campus or attending information sessions, speaking with students and alumni about the growth they’ve experienced, or learning about the program through our in-depth Clear Admit School Guide to Kellogg will pay dividends here.

Structurally, the school asks applicants to cover a fair amount of ground in just 450 words. It will therefore be important to make judicious use of space. We recommend that applicants aim to cover past growth in 200-250 words in order to have ample room to discuss their plans for growth while on the Kellogg campus.

Re-applicant Essay

Since your previous application, what steps have you taken to strengthen your candidacy? (250 word limit)
The framing of this question suggests that the adcom is more interested in proactive steps toward material improvement of one’s candidacy, as opposed to a reflective discussion of personal growth (in fairness, the growth angle is well covered in the school’s required essays). Applicants should therefore focus on the specific ways they’ve worked to strengthen their candidacies over the past year (e.g. assuming more responsibility at work, attending conferences in line with your long-term professional goals, retaking the GMAT, or bolstering community involvement), and the reasons that they believe themselves to be a better applicant to Kellogg this time around.

Additional Information

If needed, use this section to briefly describe any extenuating circumstances (e.g. unexplained gaps in work experience, choice of recommenders, inconsistent or questionable academic performance, etc.) (no word count)
The wording of this prompt signals that comments in this section should be limited to explaining potential liabilities or inconsistencies in one’s application. While applicants are free to write as much as they like here, we recommend a straightforward approach that uses as few words — and as little of the reader’s scarce time — as possible. Applicants who chose to respond to this essay should adopt a humble tone, acknowledge the issue without making excuses, and gently suggest other aspects of his or her candidacy that may help to compensate for this weakness.

Clear Admit Resources
Thanks for reading our analysis of this year’s Kellogg MBA essay topics! As you work on your Northwestern MBA essays and application, we encourage you to consider all of Clear Admit’s offerings:

Posted in: Essay Tips & Advice, Essay Topic Analysis, Essays

Schools: Northwestern / Kellogg

Related

I can breathe a little easier (emphasis on “little”) after receiving an interview invitation from NYU Stern, which is one of my top business school choices. Since I had thought that interview invitations for the schools I applied to were being sent to local applicants first, I wasn’t expecting any interview invitations until the end of the week, or even next week at the earliest. Also, I had been desensitized by the almost-daily informational emails from schools that I often mistake for an update on my applications, so it was a very pleasant surprise.

Now, the next stage of the humbling, sometimes nerve-wracking experience known as the graduate business school application process begins.

All the interview invitation means is that my chances of being accepted to Stern’s incoming MBA Class of 2013 moves from 20-25% (the percentage of applicants who get interviewed) to something north of 50% (the percentage of interviewees who get admitted). I like the improvement in the odds, but I still have a lot of work cut out ahead of me.

To start, I will review my application for the first time since submitting it to Stern, cover to cover. Although I should be able to answer any interview questions off the top of my head, that’s definitely not the recommended approach. It’ll be helpful to re-review my application, and anticipate what sorts of questions I’ll be asked. Useful resources will be the Clear Admit Stern Interview Wiki and posts about other people’s interview experiences on GMAT Club, as well as friends who are currently enrolled at Stern.

I still need to make travel arrangements and schedule the interview date over the next two weeks, but it looks like I will have at least a week to prepare, which should be sufficient. In the meantime, I still need to complete my Round 2 applications. Fortunately, my first interview invitation gives me some needed confidence going into that process. In fact, if I am lucky enough to be admitted to Stern before some of my Round 2 applications, I might even be able to drop… Well, that’s the sound of optimism returning and me getting ahead of myself. I’m sure it will be short-lived.

In the end, the interview invitation could just mean that I had to exert more effort to get dinged. So, just as I’ve always done, I’ll be sure to take it one step at a time, making sure I put in the right effort at each stage. Good luck to everyone else out there; I know how deafening silence can be.

This post is adapted from Just Ship, a blog written by an anonymous MBA applicant who has a GMAT score above 760 and is targeting six or seven of the top ten business schools. You can read all of his posts at Just Ship.

Previous posts by Just Ship at Poets&Quants:

“Just One of 4,653 Applicants Trying To Get Into A Top B-School”

“Why I’m Not Applying to Harvard Business School”

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